Abstract: This discussion aims at ascertaining the true status of the so-called applied-holographic approach to strongly correlated quantum matter. The latter ranges from ‘not even wrong’ for the constructions based on the ad hoc ‘AdS/CMT’ to ‘might be right, albeit for the wrong reason’ for those emerging in the context of phase-space bosonization and the related ‘Hall-o-graphic’ hydrodynamics.The presentation will be made accessible to the wide audience of non-experts and students.
